Natalie Samuel

Brow Artist | Threading Specialist | Permanent Makeup Expert

Natalie Samuel, also known as The Brow Boss, is a London-trained brow and permanent makeup artist with over 15 years of hands-on experience.

 Her signature style — clean, airy, and natural — is trusted by clients seeking flawless, face-framing brows and refined definition.

Natalie began her career at London’s world-renowned Urban Retreat at Harrods, where she worked for over six years shaping brows for an elite international clientele, including celebrities and beauty insiders.

She holds CIBTAC and CIDESCO qualifications with distinction, and is also a certified professional makeup artist.

From a young age, Natalie was captivated by the power of beauty and artistic expression.

What started as a passion for painting evolved into a lifelong commitment to aesthetics — with eyebrows becoming her true calling.

Inspired by the timeless beauty of 90s supermodels, Natalie discovered how brows could transform the face, enhance natural features, and elevate one’s entire look.

After relocating to Israel in 2010, she brought her expertise and distinctive touch to Tel Aviv, continuing to grow her reputation as one of the region’s top brow specialists.